In this assignment, you will take on the role of a DigitalMarketing Specialist working for a clothing storecalled The Chop Crew (TCC). TCC caters to a youngeradult audience, males and females, with an age range of 18-25.
The marketing department of TCC has recently optimized itsFacebook and Google pages for reviews and have provided incentivesfor obtaining more reviews.
Your job as a DMS is to keep a positive reputation online andmoderate the reviews that come in. Recently, you have received thefollowing reviews and are tasked with handling the situationsappropriately:
In This Assignment You Will Take On The Role Of A Digital Marketing Specialist Working For A Clothing Store Called The 1 (85.02 KiB) Viewed 28 times
Review #1 - posted on Google I love shopping with TCC! Their clothing matches my style (although I wish the quality was a bit nicer!) I would recommend this brand to everyone. (4/5 Stars) - Maya P. Review # 2 - posted on Facebook I absolutely hate shopping with TCC. The quality of their clothes suck and I can't deal with the F**king smell in the change rooms. Never coming here again! (1/5 Stars) - Neha V. Review #3 - posted on Facebook I saw a design on one of the shirts and TBH it looks borderline racist to me. This is a serious matter and I don't think I will shop here anymore. I may actually reach out to my local MP's office or local authorities to report this work. Is this what TCC stands for? (1/5 Stars) - Vik M.
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