ESSAY QUESTIONS 1-2 *Please reply specifically to the respective essay questions and their sub-questions asked (a, b, c)

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Essay Questions 1 2 Please Reply Specifically To The Respective Essay Questions And Their Sub Questions Asked A B C 1 (49.84 KiB) Viewed 22 times

ESSAY QUESTIONS 1-2 *Please reply specifically to the respective essay questions and their sub-questions asked (a, b, c) "Be specific (using bullet points to structure your sentences is permitted but provide explanation and not just individual words) and apply the terminology used in the lectures and the text books "Tailor your examples to the international marketing context ESSAY QUESTION 1 (16pts): HOFSTEDE A) Name four of the Hofstede Dimensions (list both sides of each dimension for each of the four) (4 Points) B) Describe the main characteristics of each of your selected Hofstede dimensions (2-3 characteristics per dimension - don't just name countries which fall under certain dimensions) (8 points) C) Give examples for 2 of your selected Hofstede dimension for the dimensions' application to the international marketing context (2-3 sentences per dimension, choose ONLY international marketing specific examples which could be related (but not limited) to product and services offerings, pricing, promotion and placement, shopping and consumption behavior, marketing strategy, advertising etc.) (4 points) D) Bonus Question: What it the purpose of Hofstede's Cultural Value System? (2 points) ESSAY QUESTION 2 (14pts); EPRG FRAMEWORK A) Name the four different management orientations according to the EPRG framework (4 points) B) List the main characteristics of each of the management orientations (6 points; do not repeat your responses in sub- question (c)) C) List and explain which marketing approach should be used for each of the orientations (4 points) MacBook Pro