To establish how information can be used to evaluate and improve operational performance, we have recently gathered some

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To establish how information can be used to evaluate and improveoperational performance, we have recently gathered some data fromour customers. From this James Garrick (Director ofSales/Marketing) has got a Needs Rank chart which lists 12attributes that customers need from their suppliers, i.e. Price,Payment Terms etc. and a Bi-Flo performance Table.
1 Explain why these tables are classed as information andnot data.
2. Explain the methods the company could use for gathering thisdata.
3. Describe the ways data can be turned into information.
4. From this Needs Rank table describe the main priorities forthe customers.
5. Does the priority list the same for every group of customers?Explain why.
reference can be given if any.