Question 8 (20 points) PUMA competes with other sport brands in the world. a. Identify PUMA's global target market. (5 p
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Question 8 (20 points) PUMA competes with other sport brands in the world. a. Identify PUMA's global target market. (5 p
Question 8 (20 points) PUMA competes with other sport brands in the world. a. Identify PUMA's global target market. (5 points) b. Based on competitive market positions and roles (market leader, market challengers, market followers, and market nichers), which marketing strategy is adopted by PUMA? (5 points) c. Give elaborate explanation on initiatives that has been done by PUMA to expand/to maintain its global market size. (10 points)