Mr Kedodo is an entrepreneur in Malaysia who is running his ownchocolate manufacturing in the Selangor state, Malaysia. Hischocolate manufacturing is gaining a well-known and accepted brandname under “CHOKEDO”. He is having some twenty-six suppliers acrossSelangor which also covers Wilayah Persekutuan and Putrajaya. He isan Indian Muslim and all his suppliers were experience in sellinghis chocolates. Started from 18 th March 2020 he is facingtremendous challenges for his twenty-six suppliers caused by theCovid 19 pandemic which government announced the Movement ControlOrder (MCO), Recovery Movement Control Order (RMCO) then EnhancedMovement Control Order (EMCO) between March until October 2020. Heis considering for modifying his chocolate manufacturing businessoperations include online order and delivery. However, he islacking the understanding of the business model on online order andhome delivery. You are Mr Kedodo good friend and knowing you aregraduated from undergraduate degree of entrepreneurship; he isseeking your assistance to advise him on the feasibility ofundergoing his business idea and concepton online order and homedelivery.
Q1. Introduction
Q2. Chocolate Industry inMalaysia
Q3. Covid19 Pandemic (Advantageous to move forwardon online business)
Q4. Application of market/ industry typologies
Q5. Market Size definitions
Q6. Competitors analysis
Q7. Porter’s five forces analysis
Q.8 SWOT analysis
Mr Kedodo is an entrepreneur in Malaysia who is running his own chocolate manufacturing in the Selangor state, Malaysia.
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