Steve Jobs: Triumph at Apple Steve Jobs was the only man in the whole world who could have saved Apple in 1997, and Appl

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Steve Jobs: Triumph at AppleSteve Jobs was the only man in the whole world who could have savedApple in 1997, and Apple needed to be saved. Thecompany was successively mismanaged and was failing. Without goinginto the gory details, Apple’s products haddeteriorated, its marketing was dreadful, and its finances wouldhave collapsed had it not been for CFO Fred Anderson’swork. Apple went shopping for a new operating system in a desperateattempt to remain relevant in the world of Windows95. In a remarkable turn of events, Apple’s then CEO, Amelio,engineered the purchase of NeXT in December 1996 for thestartlingly high price of $429 million in cash and stock. It wasobvious to any sentient being that Amelio was not the man tosave it. Michael Dell said it should be liquidated. Did Stevereally want to put himself through what was needed to fixthiscompany?There are two reasons that only Steve Jobs could have saved Applein 1997. First, Jobs persuaded Bill Gates to continuesupporting Apple by announcing a five-year commitment to writingsoftware, specifically Office for the Mac. Jobs alsoconvinced Gates to invest $150 million in nonvoting shares ofApple. Amelio had attempted to negotiate a similararrangement with Gates and had failed. Second, Steve was able toendow the work of others with meaning as no one elseat Apple could. Fred Anderson, who was hired as chief financialofficer in 1996 and did yeoman work keeping Apple afloatfinancially despite its declining sales, said Steve “understood thesoul of Apple. We needed a spiritual leader that couldbring Apple back as a great product and marketing company. So wehad to have Steve.” They got Steve. Amelio wassummarily ousted on September 16, 1997. He wrote, “I had, alongwith many others ... been trapped by the charisma andboldness of this unusual man.”Steve became “interim” CEO, a title he held for three years.. The“interim” was dropped in 2000. In the years from 1997 tohis death in 2011, Steve became an icon of the business world—theman who defined charisma in the context of enterprise.Four reasons stand out: the creation of Apple Retail, the iPod, theiPhone, and the iPad. In order to transform Apple into thevehicle to fulfill his ambition, Jobs had to whip the company intoshape. His goal was not only to make a dent in theuniverse but also perhaps, in the far-off and unimaginable future,to put himself on par with Bill Gates.(Adapted from source:https://hbswk.hbs.edu/item/steve-jobs-a ... ebrity-ceo)
Drawing from the extract and from your knowledge of the big fivepersonality traits and emotional intelligence, assess Steve Jobspersonality and emotional intelligence competencies.