Sarah is responsible for new car sales at an Audi cardealership. She must report her sales forecast to the board ofdirectors monthly, relating to how many cars she expects Audi willsell in the next 6 months.
Historically, her predictions are 20-30% higher than the actualnumber of sales which are made, harming her reputation and herpotential career progression.
Your job is to design a forecasting process for her. At yourdisposal are:
• The historical sales figures for the last 3 years
• The performance metrics of the sales team
• Record of the sales and marketing activity
• Market penetration figures
• And all other facts you would expect to have accessto
Please present your forecasting model in a logical way andinclude any self-learning elements into the forecast.
Sarah is responsible for new car sales at an Audi car dealership. She must report her sales forecast to the board of dir
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