1. Which of the following would raise industry profitability? a merger between two industry members a market leader usin

[answerhappygod]

1. Which of the following would raise industryprofitability?
a merger between two industry members
a market leader using an expand market strategy
greater use of microtargeting
communicating more information to buyers
a competitor gaining a competitive sustainable advantage
2.
Where might it be most likely that you would see marketerstrying to take advantage of the anchoring and adjustmentprocess?
fast food advertising
when brands use goal positioning
when using benefit segmentation
clothing sales
at a concert
3.
Which of the following typically increases as the importance ofa purchase increases?
need for power
industry profitability
targeting of variety seekers
reliance on heuristics
doubt