Questions 1. Why is it helpful for international businesspeople to know that a national culture has two components? 2. A

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Questions 1 Why Is It Helpful For International Businesspeople To Know That A National Culture Has Two Components 2 A 1 (48.62 KiB) Viewed 30 times

Questions 1. Why is it helpful for international businesspeople to know that a national culture has two components? 2. A knowledge of culture has been responsible for Dis- ney's success in Tokyo, and ignorance of culture was responsible for the company's large losses in Paris, Discuss 3. Why do international businesspersons need to con- sider aesthetics when making marketing decisions? 4. How can the demonstration effect be used to improve productivity? To improve sales? 5. Some societies view change differently than do Americans. What impact does this have on the way American marketers operate in those markets? The way American production people operate? 6. Why must international businesspeople be acquainted with the beliefs of the major religions in the areas in which they work? 7. What Buddhist belief would cause American market- ing and production managers to think carefully before transferring their marketing plans or bonus plans to an area where Buddhists are present in large numbers? 8. Why is technological superiority especially significant for international firms? 9. What is the significance of the extended family for international managers? 10. Use Hofstede's four dimensions to analyze this situ- ation: John Adams, with 20 years of experience as general foreman in the United States, is sent as production superintendent to his firm's new plant in Colombia. He was chosen because of his outstanding success in handling workers. Adams uses the partici- pative management style. Can you foresee his having any problems on this new job?