A company that sells sports equipment want to deep dive into football fans rituals, habits and consumption patterns. For

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A company that sells sports equipment want to deep dive into
football fans rituals, habits and consumption patterns. For that
purpose, they sent a group of researchers who where immersed in
their subject's environment (stadiums, pubs, clubs, ...) to observe
and explore their choices first hand. This research technique is
named ___________. Group of answer choices ethnography experimental
research neuromarketing social targeting
"To win in the marketplace, you must first win in the
workplace." This quote from Douglas Conan appeals to which
public?
Group of answer choices
citizen-action public
local publics
internal publics
general public
As a company that works in the tech industry, Dell tracks the
activity of its competitors, and dedicates a team to spot the
opportunities and provide early warnings of the threats. Which of
the following best describes this process?
Group of answer choices
Customer relationship management
Marketing Information Systems
Competitive marketing intelligence
Market stalking
Disney wants to uncover young kids' preferences for characters
and to have an in-depth and diverse understanding of
their imaginaries.
With parents' consent, what market research tool seems to be the
most suitable to gather a rich feedback and uncover new ideas?
Group of answer choices
Internet and mobile surveys
One to one interviews
Mail questionnaires
Focus groups
Data is an information that has been processed, structured, or
presented in a given context to make it meaningful and useful.
Group of answer choices
True
False
The value chain and value delivery network's main purpose is to
create value for target customers and create strong relationships
with them. This is made possible through building relationships
with other company departments, suppliers, marketing
intermediaries, competitors, various publics, and
customers.
Group of answer choices
True
False
Volkswagen were praising and advertising their cars as
generating low-emissions and having eco-friendly
features.
But in reality, it was proven that their engines were emitting
up to 40 times the allowed limit for nitrogen oxide pollutants.
This practice can be labelled as ______________.
Group of answer choices
greenwashing
misleading advertising
fraud marketing
all three answers
Montblanc is among the top manufacturers of luxury writing
instruments. Back in 1997, they added fine watchmaking to their
portfolio and jewellery and perfumes later on. This growth
strategy exemplifies __________.
Group of answer choices
product development
diversification
market penetration
market development