Subject : PRACTICES AND PRINCIPLES OF MARKETING During his first solo backpacking trip to Australia, Fauzi found himself

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answerhappygod
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Subject : PRACTICES AND PRINCIPLES OF MARKETING During his first solo backpacking trip to Australia, Fauzi found himself

Post by answerhappygod »

Subject : PRACTICES AND PRINCIPLES OF
MARKETING
During his first solo backpacking trip to Australia, Fauzi found
himself hungry while
visiting the National Gallery of Victoria in Melbourne. Alone in a
foreign land, with
AUD$250 in his hand and a smartphone, Fauzi needed to purchase food
to appease his
hunger.
a. Based on the above scenario, examine how Fauzi could
apply the consumer
decision making process model to fulfil his need by using his
smartphone.
(15 marks)
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