a. Create a Positioning Map to assess the Burj Al Arab’s competition in Dubai. First, think of two relevant axes along w

[answerhappygod]

a. Create a Positioning Map to assess the Burj Al Arab’s
competition in Dubai. First, think of two relevant axes along which
the Burj and other similar hotels in Dubai could differ. Next,
populate the axes by selecting at least 5 hotels in Dubai that may
compete with the Burj Al Arab. Explain why you picked these two
axes
[100 – 200 words] Justify why these hotels may compete
with the Burj Al Arab [50 – 100 words per
hotel].
b. Create a multi-attribute model that potential guests
may use to evaluate the alternative offerings that you included on
the axes you just came up with. Include at least 3 hotels
(including the Burj Al Arab) and at least 8 attributes (of which 4
qualify as search attributes and 4 as experience
attributes).