On “AMAZON GO: VENTURING INTO TRADITIONAL RETAIL”, Amazon.com, Inc. (Amazon), one of the largest global online retailers

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On “AMAZON GO: VENTURING INTO TRADITIONAL RETAIL”, Amazon.com,
Inc. (Amazon), one of the largest global online retailers, decided
to enter the offline retail industry in December 2016 by launching
its first Amazon Go store in Seattle, offering a technologically
innovative way of shopping that allowed customers to make purchases
without a cashier.
a. Provide the industry
analysis of the online retail market. How attractive is the
industry? Utilize the Porter’s 5 force analysis method to conduct
industry analysis and evaluate the competition in the
industry.
b. What are the sources of Amazon’s
competitive advantage in the retail industry?
c. How do you evaluate
Amazon’s decision in entering the offline retail industry competing
with other major retailers like Walmart? Were Amazon’s decision for
diversification appropriate given company resource and
capabilities?
d. Being the first mover in
“checkout-free” convenience store, how can Amazon Go maintain its
competitive advantages in the long term? How can Amazon avoid
failures such as its diaper brand?
e. How do you evaluate Amazon
Go’s strategy to go global? Will it be successful to introduce
Amazon Go in other countries? Discuss pros and cons of this
strategy.