a) Using a service with which you are familiar identify its points of parity, points of difference and (if relevant) poi

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answerhappygod
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a) Using a service with which you are familiar identify its points of parity, points of difference and (if relevant) poi

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a) Using a service with which you are familiar identify its points of parity, points of difference and (if relevant) points of contention.
(5 Marks)
b) Imagine you are opening a new restaurant in a busy mall that sells gourmet burgers, pizza etc (dine-in, not takeaway) targeted at the higher end of the market. Explain how you would use the different elements of the servicescape (physical evidence) as an affect, attention and message creating medium.
(20 Marks)
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