Michael Campbell was enjoying his time as an advertising student. After his first year in the program, he secured a summ

[answerhappygod]

Michael Campbell was enjoying his time as an advertising
student. After his first year in the program, he secured a summer
position writing copy on behalf of a popular regional brand in
Vancouver. The feedback from his supervisor on the first series of
files he submitted was that the writing was adequate, but not
terribly compelling. He wanted to do better. As he began working on
his next file, he considered giving the writing more of a negative
tone, focusing on what he perceived to be the weaknesses of the
brand’s primary competitor. He knew that advertisers should be
concerned about libelous statements, but he didn’t know much more
than that. His business law course was scheduled for the second
year of the program.
a. What are two to three things Campbell should know about
defamation?
b. What are two to three practices the firm might adopt to reduce
the risk associated with potentially defamatory remarks?