Air Namibia (Pty) Limited is a proprietary limited company incorporated in accordance with the Company’s Act. Air Namibi

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Air Namibia (Pty) Limited is a proprietary limited company
incorporated in accordance with the Company’s Act. Air Namibia is
the national airline of the Republic of Namibia, with the
Government of Namibia as its sole Shareholder.
The company’s business operations primarily involve provision of
air transport services for passengers and cargo. Through its
subsidiary company, Air Namibia Ground Handling (Pty) Limited, it
provides ground handling services for passengers and aircraft at
Windhoek’s Hosea Kutako International Airport.
The airline is positioned as a niche carrier serving domestic
points within Namibia, the immediate regional markets of South
Africa, Zimbabwe, Angola, Zambia and Botswana. The airline also
serves the entire European network through Frankfurt.
Air Namibia’s mandate was determined by its Shareholder, the
Government of the Republic of Namibia represented by the Ministry
of Works and Transport, to be a major contributor towards the
attraction and promotion of tourism, as well as promotion and
facilitation of trade to Namibia by providing air and cargo
transport services between Namibia and other countries, as well as
by operating flights within the boundaries of Namibia.
Since its inception, Air Namibia made a positive net economic
(value) contribution to the national economy, in line with its
mandate. Net economic gain is defined as the gross value that
visitors carried into the country by the airline contribute to the
economy, less the cost of Government support to the airline. Net
economic gain also includes the impact that Air Namibia has on
employment in Namibia. The value added is measured in terms of
contribution to “Gross Domestic Product (GDP)” and employment.
Contribution to GDP comes in the form of visitor expenditure and
the airline’s own expenditure in the Namibian economy through
procurement of goods and services, as well as related jobs created
in resorts and general supporting industries. The Namibian Tourism
sector, in which Air Namibia is a key and major player, is the
country’s third-largest contributor to “Gross Domestic Product
(GDP)”.
Case study questions
Question 1