What is PUGH matrix and how to select the best concept using PUGH matrix explain with the pen stand product as an exampl

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answerhappygod
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What is PUGH matrix and how to select the best concept using PUGH matrix explain with the pen stand product as an exampl

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What is PUGH matrix and how to select the best concept using PUGH matrix explain
with the pen stand product as an example.
It should be typed (no handwritten )
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