Google Analytics Certification Questions + Answers

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A Tag Manager account allows you to do which of the following?:
Data Layer variables automatically persist across different web pages
For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?
For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?
For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?
For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?
Google Tag Manager can only be used with Google tags
How can you use any Data Studio report as a template?
If you upload data from a CSV file to create a data set in Google Cloud, how can you update that data set in the future?
In which ways can you change an existing field?
Once you’ve connected your data in Data Studio, how often do you need to manually provide your data set credentials again?
To share your report via a public link and allow all viewers to see chart data, which data source setting would you choose?
What are the benefits of using Data Studio?
What can a single filter control affect?
What can an individual viewing a report do?
What can you do with calculated fields?
What can you do with the Explorer tool?
What do the Theme tab settings affect?
What does a filter control allow viewers to do?
What does the “refresh fields” button in the data source do?
What is one benefit of using blended data?
What is required for a single chart to reference data from two different data sources?
What is the benefit of using the Theme tab?
What is the order in which data flows into Data Studio charts?
What is the purpose of a bullet chart?
What is the purpose of a scatter plot?
What is the purpose of creating a thumbnail image of your report?
What is the purpose of extracting data?
What is the purpose of templates?
What is unique about a report-level component, compared to a page-level component?
What must the data source owner do to allow report editors to modify data fields?
Which access permission would you provide to a coworker to collaborate with them on a report?
Which actions can you take on the Data Studio Home page?
Which are examples of data sets?
Which components must get their data from a data source?
Which feature helps you create a new report quickly?
Which is the best tool to quickly visualize data that answers a specific question without saving or sharing it?
Which reflects a best practice for designing your report?
Which setting makes your report larger?
Which sharing option always requires recipients to log in with their Google account?
Which term refers to the underlying data that can be connected to Data Studio?
Which types of components can be included in a report?
How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?
How would you view data for Revenue, Transactions, and Average Order Value per traffic source?
If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)
In this Channels report, we’ve clicked into the Referral channel. What are the two top sources of users in the Referral channel?
In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?
In this Product List Performance report, which product list and list position is most efficient at driving product clicks?
In this Product Performance report, which product indicates potential issues with the product details page?
In what scenario would you use a custom metric?
What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two)
What are two benefits of the Reverse Goal Path report? (select two)
What can be used to measure scroll depth in Google Analytics?
What can the Product List Performance report be used for? (select three)
What can the Shopping Behavior Analysis report tell you? (select two)
What does “(Other)”? indicate in the Channels report? (select two)
When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two)
When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance?
When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?
Where can you view a heatmap reporting users by time of day?
Which feature enables you to analyze up to 3 dimensions at once?
Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?
Which report would you use to build a segment of users who abandoned a specific step of the checkout path?
Which setting do you use to change the metric displayed in the table?
You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two)
You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data?
You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?
You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?


How can the amount of data in a sampled Google Analytics report be increased?
If the Google Merchandise Store sets up a URL goal of “/thankyou”? and a Match Type of “Begins with”?, which of the following pages on www.googlemerchandisestore.com will count as goals?
In which order does Google Analytics filter data?
Once Google Analytics processes data, it’s stored in a database where it can’t be modified.
The Analytics tracking code can collect which of the following?
To collect data using Google Analytics, which steps must be completed?
To locate a property’s Analytics tracking code, which sequence of steps should be followed?
To quickly generate campaign tags, what tool should be used?
To use Analytics to collect website data, what must be added to the website page HTML?
Using tracking code, Google Analytics can report on data from which systems?
What are the options for filtering data in Google Analytics?
What does the “Users”? metric measure?
What feature would be used to compare two date ranges in a report?
What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?
What is a “dimension” in Google Analytics?
What is a “metric” in Google Analytics?
What is a “secondary dimension” in Google Analytics?
What is the “Bounce Rate” in Google Analytics?
What report can show how particular sections of website content performed?
What report lists the website pages where users first arrived?
What report should be used to check if users are leaving from important pages on your website?
What report shows what mobile devices were used to view a website?
What report would best help identify potential browser issues with website traffic?
What setting must be enabled to view data in Demographics and Interests Reports?
When a dashboard is shared, users can edit the dashboard configuration.
When a filter is applied to a view, what data is affected?
When a new view is created, what data will be included?
When creating a Goal in Google Analytics, which are required?
When selecting “Share Template Link”? in the dashboard, what will be shared?
When will Google Analytics end a session by default?
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
Which are examples of Goals in Google Analytics?
Which “channels” are available in the default Channels report?
Which formats may be used to add a custom campaign parameter to a URL?
Which Google Analytics visualization compares report data to the website average?
Which “mediums”? are available in Google Analytics?
Which represents the hierarchical structure of a Google Analytics account from top to bottom?
Which “sources”? are available in Google Analytics?
Which tags are standard Google Analytics campaign parameters?
Which three tags does Google Analytics require for accurate campaign tracking?
Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?
Why is it important to keep one unfiltered view when using filters with Google Analytics?

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
Adding filters to a view in Google Analytics allows you to
Analytics IQ Faq – Analytics Help – Google Support
Assigning a value to a Google Analytics Goal allows you to do which of the following?
Auto-tagging is a feature that is used with which type of traffic?
Auto-tagging is used to collect data from what kind of traffic?
Auto-tagging is used to collect data from which kinds of traffic?
By default, Google Analytics can only collect behavioral data from web-connected systems.
By default, when does an Analytics session expire?
By default, when will Google Analytics NOT be able to identify sessions from the same user?
By default, which of these are NOT Remarketing audiences that you can define?
By default, which of these is NOT considered a “medium” in Google Analytics?
By default, which of these is NOT considered a “source” in Google Analytics?
By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?
Custom Dimensions can be used as what?
Custom Dimensions can be used as which of the following?
Custom Reports will NOT let you do what?
Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?
Filters cannot perform what action on collected data?
Filters let you include, exclude, or modify the data you collect in a view.
Filters may be applied retroactively to any data that has been processed.
For autotagging, what parameter does Google Ads include in the destination URL?
Google Analytics can collect behavioral data from which systems?
Google Analytics can identify that two sessions are from the same user if
Google Analytics cannot collect data from which systems by default?


How would a view filter be configured to include only users from Brazil and Argentina?
How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
How would you reduce the time it takes to compile reports in Google Analytics?
How would you track visitors coming from an email or newsletter campaign?
If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
If a filter excludes data from a view, that data can never be recovered for that view.
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
If a web page visitor clears the Analytics cookie from their browser, what will occur?
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
If you want to track users and sessions across multiple domains, what must you set up?
If you wanted to track what search terms customers used to find products on your website, what would you set up?
In Custom Reports, what must metrics and dimensions share in order to report accurately?
In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
In Multi-Channel Funnel Reports, how are default conversions credited?
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?
In the multi-channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
Metrics cannot be paired with dimensions of the same scope.
Once filters have been applied, what is the option to recover filtered data?
Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.
Once you have deleted a view, you have a limited number of days to restore that view.
Sampling is applied to reports before segmentation.
Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
Segments are applied before sampling in reports.
Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments?
Segments will not allow you to do what?
Sharing a Custom Report will share the data in that report.
Sharing a Custom Report will share the report configuration and data included in the report.
Smart Goals are created automatically by Google’s machine-learning algorithms
The default session timeout duration in Google Analytics is how many minutes?
The Google Analytics Data Model consists of users, sessions, and interactions. In this hierarchy, interactions include:
The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one of the fields used to send campaign or traffic source data?
The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can
The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
The User ID feature is commonly used with which of the following website scenarios?
The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must
To collect how many times users downloaded a product catalog, what would you set up ?
To increase the speed at which Google Analytics compiles reports, what action could be taken?
To recognize users across different devices, what feature must be enabled?
To recognize users across different devices, what is required for User ID?
To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?
To track users and sessions across multiple domains, what first must be set up?
To view accurate data in a Custom Report, what action should be avoided?
True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.
True or False: Once a view is deleted it cannot be restored.
True or False: The order in which filters appear in your view settings matters.
True or False: When a new view is created, it will show the historical data from the first view you created for the property.
True or False: When you share a link to a custom report, you share the data in the report.
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
View filters are applied in what order?
View filters may be applied retroactively to any data that has been processed.
Views can include website data collected before the view was created.
Views can include website data from before the view was created.
What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?
What are the four scope levels available for dimensions and metrics in Google Analytics?
What are UTM parameters?
What asset is used to build a remarketing list?
What campaign parameter is not available by default in Google Analytics?
What campaigns require manual tags on destination URLs for tracking?
What cannot be collected by the default Analytics tracking code?
What channel is not included in the default Channels report?
What criteria cannot be used to create a Custom Segment?
What criteria could not be used to create a Dynamic Remarketing audience?
What data does Google Analytics prohibit collecting?
What data is Google Analytics Goals unable to track?
What data table display compares report metrics to the website average?
What does assigning a value to a Google Analytics Goal enable?
What does the time lag report indicate?
What feature can join offline business systems data with online data collected by Google Analytics?
What feature collects company-specific data such as Member Status?
What feature is required to collect the number of comments users posted to a web page?
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
What feature is required to track customer search terms on a website?
What feature must be enabled to use Multi-Channel Funnels?
What feature would be used to collect how many times users downloaded a product catalog?
What feature would you set up to collect company-specific data such as Member Status?
What filter would only include data from a campaign titled “Back to School” in Campaign reports?
What four parameters can you include with an event hit for reporting?
What four types of Goals are available in Google Analytics?
What is a benefit of using Google Analytics for Remarketing?
What is a “dimension” in Google Analytics?
What is a “metric” in Google Analytics?
What is a “secondary dimension” in Google Analytics?
What is an assisted conversion?
What is an attribution model in Google Analytics?
What is not a benefit of Google Analytics Remarketing?
What is not a benefit of using segments to analyze data?
What is not a filter setting for data in views?
What is not considered a default “medium” in Google Analytics?
What is not considered a “source” in Google Analytics by default?
What is required for User ID to track users across different devices?
What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
What is the “Bounce Rate” in Google Analytics?
What is the main purpose of the Multi-Channel funnel report?
What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
What is the URL parameter that auto-tagging appends to an AdWords destination URL?
What is used to create Smart Goals?
What metric-dimension combination is not valid?
What model represents the hierarchical structure of a Google Analytics account?
What Remarketing audiences cannot be defined by default?
What report compares metrics based on user acquisition date over a series of weeks?
What report identifies browsers that may have had problems with a website?
What report indicates the last page users viewed before leaving a website?
What report indicates the pages of a website where users first arrived?
What report indicates where users start or exit the conversion funnel?
What report provides data on how specific sections of a website performed?
What report shows a visual representation of user interactions on a website?
What report shows the percent of site traffic that visited previously?
What report shows the percentage of traffic that previously visited a website?
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
What report shows which types of mobile devices visited a website?
What report shows which web pages get the most traffic and highest engagement?
What reports would you use to determine if you should consider expanding your advertising to new markets?
What scope applies to Custom Metrics?
What scope levels available for dimensions and metrics?
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
What scope would you apply for a Custom Dimension that collects data for users who log in to your website?
What type of Custom Report shows a static sortable table with rows of data?
What type of data does Google Analytics prohibit you from collecting?
What URL tag does AdWords add to the destination URL using autotagging?
What will happen if a user clears the Analytics cookie from their browser?
What will happen if you install the same default tracking code on pages with different domains?
What would prevent data from appearing in a Custom Report?
What would you set up to collect how many comments users posted to a webpage on your site?
When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:
When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
When does a default Analytics session expire?
When does the Analytics tracking code send a pageview hit to Google Analytics?
When does the tracking code send an event hit to Google Analytics?
When linking a Google Ads account to Google Analytics, what is not possible?
When should you use manual tagging?
When the same default tracking code is installed on pages with different domains, what will result?
When will Google Analytics be unable to identify sessions from the same user by default?
When will the Analytics tracking code send a pageview hit to Google Analytics?
When will the Analytics tracking code send an event hit to Google Analytics?
When you create a new Channel Grouping in a view, you can
Where in the HTML of your webpage should you place your Analytics tracking code?
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
Which Analytics API allows you to access your Google Analytics account configuration data?
Which assets cannot be shared in the Solutions Gallery?
Which campaign parameter is NOT standard in Google Analytics?
Which campaigns require you to add manual tags to destination URLs for tracking?
Which data table display compares report metrics to the website average?
Which default traffic source dimensions does Google Analytics report for each website visitor?
Which dimension is not included in the Adwords reporting section of Google Analytics?
Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?
Which Goals are available in Google Analytics?
Which kinds of hits does Google Analytics track?
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
Which of the following are possible uses of views within a single Google Analytics account?
Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
Which of the following could be measured by defining a goal in Google Analytics?
Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics.
Which of the following is a benefit of using segments in your data analysis?
Which of the following is a hit type tracked by Google Analytics?
Which of the following is an advantage of implementing Google Tag Manager?
Which of the following is not a required parameter in the URL builder?
Which of the following metrics is available when Site Search tracking is enabled?
Which of the following metrics would most strongly suggest a poorly performing website?
Which of the following questions can be answered using the goal flow report?
Which of the following should you NOT collect with the Google Analytics ecommerce JavaScript?
Which of the following statements about segments is incorrect?
Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
Which of the following would prevent URL destination goal conversions from being recorded?
Which of these are required for Multi-Channel Funnels?
Which of these can be imported to define a remarketing audience?
Which of these can join offline business systems data with online data collected by Google Analytics?
Which of these can you NOT share using The Solutions Gallery?
Which of these CANNOT be collected by the default Analytics tracking code?
Which of these channels is NOT included in the default Channels report?
Which of these could NOT be tracked using Goals in Google Analytics?
Which of these criteria CANNOT be used to create a Custom Segment?
Which of these does Google Analytics use to distinguish new and returning users?
Which of these is a scope for Custom Metrics?
Which of these is NOT a benefit of Remarketing in Google Analytics?
Which of these is NOT a benefit of using segments in your data analysis?
Which of these is NOT a valid metric-dimension combination?
Which of these is NOT possible when you link your AdWords account to Google Analytics?
Which of these represents the hierarchical structure of a Google Analytics account?
Which of these user characteristics CANNOT be used to create a Custom Segment?
Which of these would prevent data from appearing in a Custom Report?
Which parameters can be included with an event hit for reporting?
Which report can compare metrics based on user acquisition date over a series of weeks?
Which report demonstrates how well specific parts of your website performed?
Which report helps identify which browsers may have had problems with your website?
Which report helps you determine the percent of your site traffic that has visited previously?
Which report helps you understand which kinds of mobile devices were used to visit your website?
Which report indicates the last page users viewed before leaving your website?
Which report indicates the pages of your website where users first arrived?
Which report shows a visual representation of user interactions on your website?
Which report shows the percentage of traffic that has visited your site before?
Which report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Which report shows which pages on your site get the most traffic and highest engagement?
Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
Which report would you use to determine the % of your site traffic that has already been to your site before?
Which report would you use to determine where users start or exit the conversion funnel?
Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?
Which reports indicate how traffic arrived at a website?
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
Which reports require the activation of Advertising Features?
Which reports require you to activate Advertising Features?
Which reports show websites that send traffic to your pages?
Which tags does Google Analytics recommend to accurately track campaigns?
Which three campaign parameters are recommended to manually track campaigns?
Which type of Custom Report shows a static sortable table with rows of data?
Which user characteristic may NOT be used to change keyword bids in AdWords?:
Which user characteristic may NOT be used to change keyword bids in Google Ads?:
Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
Why can AdWords clicks differ from Analytics sessions in your reports?
Why would it be useful to assign a value to your goal in Google Analytics?
Within how many days can a deleted view be restored?
You can only apply a Custom Dimension to data that was collected after you created the dimension.
You cannot change the default session timeout duration in Google Analytics.
You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?
You define a Destination URL goal by
You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.
You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?
Your Multi-Channel Funnel reports have no data. What is the most likely reason?
Your web property is “www.example.com”. You set up a destination goal of “/thankyou” and a Match Type of “Begins with”. Which of the following pages would trigger a goal conversion?


Because segments are applied before sampling, segmented data will not be sampled.
By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
Custom Dimensions can be used in which reports?
Custom Metrics can have which scopes?
Custom Reports have which capabilities?
Custom segments may be created using which criteria?
Filters may be applied retroactively to any data that has already been processed.
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?
Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?
How many segments may be applied at once?
How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?
If data is excluded from a view using a filter, it may be recovered within thirty days.
If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
Multi-channel Funnel reports can credit conversions across which channels?
Remarketing can show relevant ads on which Google properties?
Segments applied to reports can analyze data for which of the following groups?
To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?
To collect the number of comments users posted to a website page, what feature would be used?
To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?
To enable remarketing in Google Analytics, what must first be enabled?
To pair metrics with dimensions, what should they have in common?
To see data for users from the U.S. and Canada only in a view, which filter would be applied?
To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?
To set up Dynamic Remarketing, what must first be created in Google Analytics?
To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?
What are macro-conversions in a measurement plan?
What does Google Analytics call a URL that passes data parameters for reporting?
What does Google Analytics use to differentiate new and returning users?
What four parameters can be included with an event hit for reporting?
What Google Analytics data can be used to define a remarketing audience?
What is “remarketing” in Google Analytics?
What is the maximum duration a user can be included in a remarketing audience?
What report analyzes which webpages get the most traffic and highest engagement?
What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
What report shows data segmented by channel?
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
What type of Custom Report shows a static sortable table with rows of data?
What will happen if a user clears the Analytics cookie from their browser?
When a Custom Dimension is active, which data will it affect?
When defining a measurement plan, what is the order of steps?
When does the Google Analytics tracking code send a pageview hit to Analytics?
When does the Google Analytics tracking code send an event hit to Analytics?
Which are Goal types in Google Analytics?
Which of these scopes could be used for dimensions and metrics?
Which remarketing audiences can be defined in Google Analytics?
Which users could be targeted with Dynamic Remarketing to bring them back to a website?
Which would prevent data from appearing in a Custom Report?

A user sees one of your Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the Campaign Manager > Campaigns report?
Assuming we are using standard Default Channel Grouping definitions and DCLID auto-tagging, which channel will include sessions from Display & Video 360?
How can you create Audiences in Google Analytics based on Display & Video 360 dimensions? (select two)
If you prefer to see your manual tag values for your Campaign Manager traffic, what feature would you edit in Google Analytics?
If you want to identify generic keywords that are driving high site engagement, which Search Ads 360 report and metric would you view? (select two)
If your property is integrated with both Display & Video 360 and Campaign Manager and auto-tagging is enabled, what will be the source/medium for sessions from Display & Video 360?
In the Acquisition > Google Marketing Platform > Campaign Manager > Campaigns report, which metric group would you select to see Google Analytics sessions side-by-side with Campaign Manager impressions and clicks?
In the custom funnel below, what was the percentage of users who left the funnel between stage 1 and stage 2?
Once integrated with Campaign Manager, Display & Video 360 or Search Ads 360, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three)
Once integrated with Campaign Manager, where can you use Campaign Manager dimensions within Google Analytics? (select three)
Once integrated with Display & Video 360, where can you find the Display & Video 360 reports within Analytics 360?
The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled
Using the BigQuery Export schema, which of the following fields are available in BigQuery?
What is a key benefit of Custom Tables when compared to Unsampled Reports?
What is BigQuery?
What needs to be created before completing the BigQuery integration with Analytics 360?
What reporting objectives can be accomplished in BigQuery but not within the Google Analytics interface? (select two)
What would indicate that your report has exceeded its row limit?
When does sampling occur in Analytics 360 reports?
Which feature is unique to Roll-Up Reporting Properties
Which features need to be configured within the views of your new Roll-Up Property? (select three)
Which of the following are benefits of the Search Ads 360 reporting integration? (select three)
Which of the following are benefits of using auto-tagging with your Campaign Manager integration? (select three)
Which of the following are benefits of using BigQuery to analyze your Analytics 360 data? (select three)
Which of the following are reasons you would expect discrepancies between Campaign Manager Clicks and Campaign Manager Click-Through Sessions in Google Analytics? (select three)
Which of the following are used to calculate ROAS? (select two)
Which of the following can be done with the Display & Video 360 integration? (select three)
Which of the following can you use within a single Custom Report? (select two)
Which of the following features are only available for Analytics 360 properties? (select three)
Which of the following statements about Custom Funnels are true? (select three)
Which report would you use to understand how Display interactions across the full purchase path contribute to conversions?
Which set of reports would you use to view granular Google Ads dimensions such as Sitelinks, Bid Adjustments and Search Queries?
Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > Google Marketing Platform > Display & Video 360 reports? (select two)