Hi, Please help with the below
c) In order to stay competitive in a challenging environment,
StarHub has embarked on what it calls a D.A.R.E transformation.
Discuss the key strategic objectives in D.A.R.E transformation and
provide examples to illustrate the objectives.
(d) Describe some of the challenges StarHub may face in each of
the four stages of the data visualisation process. Relate the
answer with respect to part (c).
Hi Please Help With The Below C In Order To Stay Competitive In A Challenging Environment Starhub Has Embarked On Wha 1 (109.17 KiB) Viewed 33 times
D.A.R.E. TRANSFORMATION. 82% EXECUTED As at FY2020, unless otherwise stated. FY2019-2021 Expected Savings & Reinvestment 36% 100% Reinvestment 83% 23% 25% -17% >$210M 39% 20% Workforce Optimisation Operational Efficiencies TV Operations & Content Total Savings Digitalisation & Transformation Initiatives Expected Savings Planned Executed ACCELERATING Value Creation From Core Businesses DELIVERING Market-Leading Customer Experiences • First to launch SG NSA in Singapore with widest nationwide coverage • Strong traction for experiential 5G Mobile+ and Biz+ plans • Sustained momentum for transparent 4G Hello Change plans Imajority of postpaid subscriber base) • StarHub TV+ marks significant leap forward for Pay TV content delivery transformation • 24.5% YoY incremental improvement in NPS • Matured chatbot as an online touchpoint to automate customer support with over 80% accuracy • Ongoing digitalisation and simplification of processes to drive operational efficiencies • 11.8% incremental YoY reduction in Opex . More than $210M savings identified: 82% executed • Made further inroads to convert Pay TV content providers to a variable cost model • Greater procurement savings from renegotiation of expiring contracts • Established strategic partnerships with global partners to augment Enterprise network offerings REALISING Growth From New Opportunities • 51.4% YoY Cybersecurity revenue growth in FY2020 • $33.2M revenue contribution from Strateq following completion of acquisition in July 2020 • Pursue strategic partnerships to empower new 5G experiences for consumers • Active trials with enterprise customers, industry and tech partners to develop 5G use cases . Continue to seek growth opportunities through Synergistic M&A for greater diversification and to bolster Enterprise capabilities ENHANCING Efforts To Transform Digitally • Approximately 5 times YoY growth in giga! subscriber base: Maintained highest NPS in market • Commenced IT Transformation in 302020, which will form the backbone to StarHub's digital strategy As at September 2020 10 STARHUB LTD
IT & DIGITAL TRANSFORMATION STRATEGY ENABLING DIGITAL TRANSFORMATION IT TRANSFORMATION Commenced in 302020 Simple Digital-First Products DOID Flexible and Modular IT Architecture Leading Digital Customer Experiences 159) Cloud Scaling Lean and Automated Processes BUSINESS REVIEW Data and Al-Driven Monetisation Low / No Code Agile Operating and Delivery Model KEY OBJECTIVES Personalised, Predictive Customer Experience: Zero-Touch Products & Customer Journey 2 Extract Value From Rich Data Assets Product-Driven Design GOVERNANCE Faster Time-To-Market: Simplify Processes & Scalability & Flexibility Operations; Improve Cost Efficiency FY2020 ACHIEVEMENTS Leading Digital Customer Experiences DIGITAL SALES +32% Digital Sales Transaction Yo Y Growth SUSTAINABILITY >60% Conversion Rate Improvement recorded after consumer digital sales journey simplication POTENTIAL COST SAVINGS Opportunities Identified • Lower commission cost with increased migration to online touchpoints • Lower operating teases with a more effective retail footprint • Lower staff costs from simplified and streamlined processes, rightsourcing and embracing digitalisation • Lower repairs & maintenance expenses and licence fees • Sustainable mid-to-long term IT support cost savings • Further cost savings to be identified with ongoing process and organisation reviews C. DIGITAL SERVICE >12% Monthly Active Users Yo Y Growth >3M Service Transactions App & Web service platforms FINANCIALS As at 31 December 2020 Annual Report 2020 11
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