Write a 4-5 page paper on the following questions about The Travel Agency Dilemma. One outside source is needed. 1. How

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Write a 4-5 page paper on the following questions about The
Travel Agency Dilemma. One outside source is needed.
1. How might database marketing, including the data warehouse,
data coding and analysis, and data mining, help a travel agency
create and enhance relationships with customers and potential
customers?
2. How could data-driven marketing programs, including
permission marketing, frequency programs, and customer relationship
management systems, be useful to travel agencies?
3. Discuss each of the direct response marketing techniques in
relation to marketing travel agencies.
4. What personal selling tactics are most important to travel
agency employees as they work with customers and potential
customers?
5. Discuss the pros and cons of each of the methods of handling
objections in personal selling in relation to a couple who are
hesitant to purchase vacation to one of the Caribbean
islands.
6. Discuss the pros and cons of each of the closing methods in
personal selling in relation to a couple who are hesitant to
purchase vacation to one of the Caribbean islands.