• What share of the market do specific competitors serve?• Are the major competitors' sales growing, declining, or stead

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• What share of the market do specific competitors serve?• Are the major competitors' sales growing, declining, or steady? • What are the barriers to entry for the product you created? • What are the barriers to entry for additional competitors? • How could partners and allies best help you overcome competition from established enterprises or other startups? Competition and Positioning: Making a Positioning Statement Should include following elements: • For (target customer) • Who (statement of need or opportunity) • (product name) is a (product category) • That (statement of benefit) Differentiation • Unlike (primary competitive alternative) • Our product (statement of primary differentiation Competition and Positioning: Positioning Map • A product positioning map shows the product characteristics in relation to its competitors
• What share of the market do specific competitors serve?
• Are the major competitors' sales growing, declining, or steady?
• What are the barriers to entry for the product you created?
• What are the barriers to entry for additional competitors?
• How could partners and allies best help you overcome competition from established enterprises or other startups? Competition and Positioning: Making a Positioning Statement Should include following elements:
• For (target customer)
• Who (statement of need or opportunity)
• (product name) is a (product category)
• That (statement of benefit) Differentiation
• Unlike (primary competitive alternative)
• Our product (statement of primary differentiation Competition and Positioning: Positioning Map
• A product positioning map shows the product characteristics in relation to its competitors