The HBL’s sponsorship of PSL can be considered as a co-branding
between two brands. The co-branding decision is critical for both
brands as it can help or hurt the brand equity of either brand.
share your views on the HBL-PSL association. Had both brands
benefited from this association? Who did benefit more, HBL or PSL,
from this association?
The HBL’s sponsorship of PSL can be considered as a co-branding between two brands. The co-branding decision is critical
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