BASED ON ANGEL BRAND COMPANY (KICAP/THICK SOYA SAUCE) 5) The Value Chain of the Company 6) Recommendation: a. Competitiv

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BASED ON ANGEL BRAND COMPANY (KICAP/THICK SOYA SAUCE) 5) The Value Chain of the Company 6) Recommendation: a. Competitiv

Post by answerhappygod »

BASED ON ANGEL BRAND COMPANY (KICAP/THICK SOYA
SAUCE)
5) The Value Chain of the Company
6) Recommendation:
a. Competitive Strategy Option
i. Ansoff Matrix (Product/Market Expansion Grid)
ii. Porter Generic Strategies BARB2013 Marketing Management
(JANUARI 2022) Assignment Guidelines and Rubrics 2
iii. TOWS Matrix
b. Marketing Mix Strategies
i. Product
ii. Price
iii. Promotion
iv. Distribution
c. Action Plan and Requirement
i. Timeline
ii. Activities
iii. A Brief Marketing Action Plan For Year 2022
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