XYZ launching a formal range of shirts with a brand Signature for adult males. Priced at INR 1999 onwards, the roll-out

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answerhappygod
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XYZ launching a formal range of shirts with a brand Signature for adult males. Priced at INR 1999 onwards, the roll-out

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XYZ launching a formal range of shirts with a brand Signature for adult males. Priced at INR 1999 onwards, the roll-out plan is slated for the first week of August 2022 with seven metros. The company has been an established brand in toiletries. Develop
a. segmentation plan
b. criterion for selection of segment
c. differentiation alternatives available
d. possible positioning strategies
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