Question 2 (20 Marks) To be branded, products must be differentiated. Differentiated products can create significant com

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Question 2 (20 Marks) To be branded, products must be differentiated. Differentiated products can create significant com

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Question 2 (20 Marks)
To be branded, products must be differentiated.
Differentiated products can create significant competitive
advantages.
Discuss how Amazon differentiated its value
proposition.
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