Wissco is involved in the selling of cosmetics, it is located in
Zahle, and has been covering the Bekaa area since it was
established in 1999, after that it has adopted the market
penetration strategy through which, to increase dramatically its
market share;
The company is facing a stagnation in it's sales since 2012. In
order to increase the profits after a month of operation, the
company's board suggested two choices:
A- To find new markets without changing their products
B- To introduce a new product and selling it to the same
existing market.
Question: If you were assigned as the consultant for
"wissco" , which strategy do you suggest the board to adapt?? and
explain your choice
Wissco is involved in the selling of cosmetics, it is located in Zahle, and has been covering the Bekaa area since it wa
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