- Ere Customer Analysis 6w Model Who When Where How What Steps Involved In Getting To Know Your Customer 1 Identify 1 (130.46 KiB) Viewed 53 times
Using 6W- Model Customer Analysis
ERE Customer Analysis 6W-Model Who When ??? Where how What
Steps involved in getting to know your customer 1. Identify the reasons why, how, what, when, who, where customers buy your product 2. Look for specific groups in the market that you think would be ideal for your product Market segmentation) based on some criteria or segmentation bases: Geographic, Demographic, Psychographic & Behavioural. 3. Undertake an in-depth research study of the selected market segments [Consumer Analysis). 4. Undertake a research study of competitor brands and positioning statements. [Positioning audit). 5. Analyse positioning gaps [perceptual mapping] & brainstorm ideal market position. 6. Select a unique and effective market position based on customer needs, brand strengths and organizational capabilities.