McDonald's Marketing Mix (4PS) Analysis UPDATED ONUPDATED ON SEPTEMBER 20, 2020 BY PAULINE MEYER McDonald's in Gdansk, P

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Mcdonald S Marketing Mix 4ps Analysis Updated Onupdated On September 20 2020 By Pauline Meyer Mcdonald S In Gdansk P 1 (55.07 KiB) Viewed 30 times

Mcdonald S Marketing Mix 4ps Analysis Updated Onupdated On September 20 2020 By Pauline Meyer Mcdonald S In Gdansk P 2 (55.07 KiB) Viewed 30 times

Mcdonald S Marketing Mix 4ps Analysis Updated Onupdated On September 20 2020 By Pauline Meyer Mcdonald S In Gdansk P 3 (78.5 KiB) Viewed 30 times

McDonald's Marketing Mix (4PS) Analysis UPDATED ONUPDATED ON SEPTEMBER 20, 2020 BY PAULINE MEYER McDonald's in Gdansk, Poland. McDonald's Corporation uses its marketing mix (4P) to support global growth and maintain its leading position in the fast food restaurant chain industry. (Photo: Public Domain) McDonald's Corporation's marketing mix (4Ps) involves various approaches that meet business concems in different fast food restaurant markets around the world. The marketing mix defines the strategies and tactics that a company uses to reach target customers, in terms of products, place, promotion, and price (the 4Ps). In this business analysis case, McDonald's has corporate standards that its marketing mix applies globally. For example, the company's corporate standards for productivity are implemented in the management of each company-owned and franchised location. McDonald's also applies some variations in its marketing mix to suit the conditions of local or regional markets. For instance, the company's promotion strategies and tactics focus on print media in countries where such media are most popular, and prioritize television in other markets. The specifics of the 4P variables define the various strategies and tactics that McDonald's uses in executing its marketing plan and achieving related strategic goals to grow the multinational restaurant chain business. McDonald's Corporation's effectiveness in implementing its marketing mix contributes to the leading performance of its brand and business in the international fast food restaurant industry. Strategic management considers how the 4Ps relate with the approaches of competitors like Burger King, Wendy's Dunkin' Donuts, and Subway, as well as other firms in the food and beverage industry.
Improving Performance: HR As a Profit Center The Zappos "WOW" Way When your strategy involves selling shoes and clothes online to people who can't try them on, you need employees who are energized and enjoy what they're doing. Zappos wants employees to deliver "Wow" through service. That's why Zappos' founders knew they needed special methods for hiring, developing, and retaining employees, and that's just what they created. As their website says, "This ain't your mama's HR! Recruiting, benefits, and employee relations keep this cruise ship afloat with fun, inventive ways of getting employees motivated and educated about the Zappos Family of companies, their benefits, and the other fun stuff going on around here!" While they may not appeal to everyone, these "fun, inventive techniques include interviewing job applicants in what looks like the set of a talk show, asking employees to submit their own designs for Steve Madden shoes, and (during Zappos' annual "Bald & Blue Day") having some employees volunteer to shave their heads or dye their hair blue. And, by the way, if you're not happy working at Zappos, the company will pay you to leave-it wants no one there who doesn't truly want to be there. Again, that may not be for everyone, but it works for Zappos. It knows that selling online successfully requires energized employees who really enjoy what they're doing. Management uses these special HR practices to cultivate the energized and fun environment that Zappos needs to execute its strategy, and judging from Zappos' success they seem to be working.