Question 19 (6.25 points) Psychological, personal, social, and cultural characteristics strongly influence purchases by

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Question 19 6 25 Points Psychological Personal Social And Cultural Characteristics Strongly Influence Purchases By 1 (45.47 KiB) Viewed 45 times

Question 19 6 25 Points Psychological Personal Social And Cultural Characteristics Strongly Influence Purchases By 2 (53.33 KiB) Viewed 45 times

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Question 19 (6.25 points) Psychological, personal, social, and cultural characteristics strongly influence purchases by consumers. Fortunately, these characteristics can be controlled by effective marketers. This explains why companies with dominant share, like P&G and Walmart in their respective markets, spend so much on advertising designed to change culture, subculture, and social class. OA) True OB) False Question 20 (6.25 points) For marketing researchers, the best approach is to ask consumers only for the information they need, use it responsibly to provide customer value, and avoid sharing information without the customers permission. A) True B) False
Question 21 (6.25 points) As discussed at length in class, the value proposition is the full mix of benefits upon which a brand or product is positioned. Selecting an overall positioning strategy is tremendously important. In a scenario where Walmart sells the standard 24-can case of Diet-Pepsi at every day lower prices compared to competitors (e.g. , Mariano's, Target, and Jewel in the Chicago area), it is representing what value proposition to the market? OA) More for More B) Less for Much Less OC) Same for More D) More for Same E) Same for Less
Question 22 (6.25 points) Pricing strategies include: A) customer-value based pricing, cost-based pricing, and competition-based pricing. B) competitive pricing, elasticity pricing, and demand-based pricing. OC) cost-conscious pricing, adoption cycle pricing, and target pricing, D) customer-value pricing, experience pricing, and product lifecycle pricing. Question 23 (6,25 points) Which of the following criteria are important when making differentiation decisions? A) Profitable B) Preemptive C) Placement OD) A and B E) All of the above