Question 15 (6.25 points) Hispanic Americans, Black Americans, and Asian Americans combine to represent more than 126 million consumers with buying power of approximately $4.2 trillion annually A) True B) False Question 16 (6.25 points) Match the values with the most appropriate adopter group. Early Adopters 1. Guided by respect Late Mainstream 2. Venturesome Innovators 3. Deliberate Lagging Adopters 4. Tradition bound 5. Skeptical Early Mainstream
Question 17 (6.25 points) Match the term to the definition. > States of deprivation. Physical-food, clothing, warmth, safety. Social- belonging and affection. Individual-knowledge and self-expression 1. Needs 1 2. Wants Form that needs take as they are shaped by culture and individual personality. 3. Demands Wants backed by buying power.
Question 15 (6.25 points) Hispanic Americans, Black Americans, and Asian Americans combine to represent more than 126 mi
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