Question 9 6 25 Points Match The Term To The Definition 1 Assessing Each Market Segment S Attractiveness And Selecti 1 (77.43 KiB) Viewed 59 times
Question 9 6 25 Points Match The Term To The Definition 1 Assessing Each Market Segment S Attractiveness And Selecti 2 (66.26 KiB) Viewed 59 times
Question 9 (6.25 points) Match the term to the definition. 1. Assessing each market segment's attractiveness and selecting one or more segments to serve Differentiation 2. Separating a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing strategies or mixes Market targeting < Positioning < 3. Differentiating the market offering to create more customer value than competitors. Market segmentation Market segment 4. Ensuring your offering has a clear, distinctive, and desirable place in customers' heads, hearts, and wallets compared to your competitors' offerings 5. A group of consumers who respond in a similar way to a specific set of 4 P marketing actions. Question 10 (6.25 points) Following sometimes years of planning, significant investment costs, no sales, and mounting financial losses in the product life cycle's product development stage, most companies finally realize profits in the product introduction stage. OA) True B) False Question 11 (6.25 points) Select the missing word is a name, term, sign, symbol, or design or a combination of these that identifies the maker or seller of a product or service. A) Differentiator OB) Feature C) Packaging OD) Brand E) Logo
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