- Question 6 6 25 Points Match The Examples With The Most Appropriate Product And Service Classifications 1 Gucci Desi 1 (58.72 KiB) Viewed 60 times
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Ruestion 7 (6.25 points) Dell Computer uses many suppliers to provide components necessary to build new laptop PCs for consumer and business customers. As an example, Dell uses Intel's 11th Generation is Processor for the company's Inspiron 14 2-in-1 Laptop. The global pandemic has created supply chain challenges for Dell, including shortages and higher prices of components. To keep pace with the rising costs of many of these components, raising prices to consumers and business customers should be considered by Dell as a strategy for market development. A) True B) False
Question 8 (6.25 points) Match the term to the definition. 1. Using online consumer tracking data and analytics to target advertisements and marketing offers to specific consumers. Behavioral targeting 2. Information collected for the specific purpose at hand. Ethnographic research > 3. Personal interviewing that involves inviting small groups of people to gather for a few hours with a trained interviewer to talk about a product, service, or organization. Primary data < Focus groups > 4. Research that involves sending trained observers to watch and interact with consumers in their natural environments. Exploratory research 5. Marketing research to gather preliminary information that will help define problems and suggest hypotheses