Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a pro

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Advertising is a marketing communication that employs an
openly sponsored, non-personal message to promote or sell a
product, service or idea. As marketer you need to select the way
you advertise your product. Explain Means Ends Theory with example
(8 Marks)

This model uses six (6) elements in creating ads:
1. The product attributes
2. Consumer benefits
3. Leverage points (Equivalence)
4. Taglines
5. Personal values
6. The executional framework (how to use