Hootsuite Platform Questions + Answers

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Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:
to vet incoming comments on your channel or specific videos by approving or deleting them


Which of the following actions can NOT be done in the Hootsuite Planner feature?
perform a geo-search


Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook?
Composer


Which description below best describes the action you would undertake in this dialog box?
adding an Instagram account to Hootsuite



Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?
tabs and streams


When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine​-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:
‘Can Edit’


When you add an RSS feed to Hootsuite’s Publisher, posts from blogs and websites you designate will be:
automatically posted to the social network you choose, with a pre-scripted message and a trackable link


When using the Hootsuite Planner feature, the fastest way to compose a new message is to:
click on a time slot and choose new post/new pin


When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself–which is it?
Publishing the image to your Instagram account.


When using the Composer in Hootsuite’s Mobile app, which options are available for sending your message?
send now, auto-schedule, or schedule a custom time


When using Hootsuite’s mobile notification workflow to publish images to your personal Instagram account, which step do you need to complete on your phone?
Publishing the image to your Instagram account.


When using Hootsuite’s bulk composer, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.
10 minutes


When using Hootsuite to publish to Instagram, there are some types of posts that require using the “Mobile Notification Workflow”?, which involves a few additional steps. Pick the post type below that does NOT require using the “Mobile Notification Workflow”?.
Image posted to a Business account



When using Composer, what’s the purpose of the social profile picker?
to select the social profiles to which you want to publish your message



When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:
setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour



When saving messages as drafts, it’s important to remember that your draft will not go live unless _______.
you have scheduled it or clicked ‘Publish’



When publishing to Pinterest from Hootsuite, you must include two items, which are:
a photo and a link



When onboarding new team members in Hootsuite Analytics, we recommend ________________ to reduce the risk that something is changed incorrectly or accidently.
sharing reports in read only form



When it’s time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it’s time to press the publish button in the Instagram app?
push notification



When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?
Assign the message to a social network the team or team member manages, then click ‘Save Draft’.



What’s the difference between a stream and a tab?
Steams display content from your social networks, and Tabs house a collection of streams.


What is the most popular and loved feature of Hootsuite?
the ability to schedule and publish messages to multiple accounts at once



What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?
Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.


What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)
to guide your team’s social media tactics to do more of what’s working
to demonstrate the ROI of your social media efforts to more senior leadership in your company


What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)
enable email notifications for failed messages under ‘Preferences’
review the ‘Past Scheduled’ calendar view in Publisher for entries colored red


Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.
the Reports feature


Unlike a Twitter Geo-Search, which is based on a specific geo code, Instagram’s location search uses:
a list of approved, global locations


To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:
share it via email


To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ________________ stream.
published comments


To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:
geo-search streams


To determine the ROI of your social media activities, which Hootsuite product would you use?
Hootsuite Analytics


To access the Hootsuite App Directory, go to the:
Launch Menu


There are several ways you can schedule new messages in Hootsuite. Which of the following doesn’t belong?
from the drop down menu in a search stream



The reports feature in Hootsuite Analytics is:
a fully customizable, real-time display of social metrics data


The purpose of the social profile picker in Composer is to:
identify the social networks to which you’d like to publish your message


The Hootsuite bulk composer allows you to:
schedule up to 350 messages at one time, including existing scheduled messages


The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?
to put your analytics results in a more historical perspective


The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:
Assignments and Approvals


The data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live.
31 days


The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:
App Directory


Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.
comment stream


Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:
can be integrated across your entire dashboard, rather than just within a stream.


Select the 4 features that are available on Hootsuite Mobile: (pick four)
Planner
Streams
Compose
Inbox & Settings


See the visual below. Why is the action being taken here important?
Without performing this action (at least once), you can’t take any actions within the Hootsuite dashboard.


Publishing to Pinterest with Hootsuite saves time because:
you can schedule and post to multiple accounts and boards at the same time.


Overview and Reports are modules within which Hootsuite product?
Hootsuite Analytics


One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:
all of the options in this list


Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation​ holiday getaway​. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?
quotation marks around the phrase


Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.
Create Comment Stream



Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?
Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots.


Let’s say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take?
Duplicate a Draft


It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)
ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)
input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format


In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?
insert an image from an Instream Tweet


In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?
reports provide your colleagues with continuous access to real time data, whenever they want it


If you’re looking for a quick, high-level overview of common metrics such as audience growth, website traffic, and total posts, you should look at:
the overview feature in Hootsuite Analytics


If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite __________ is an important product area for you to familiarize yourself with.
Publisher


Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.
Planner


Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:
App Directory


Hootsuite Publisher is an area of the dashboard that gives social media managers:
the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them


Hootsuite Mobile is useful for teams because of the following functionality:
Assignments and Approvals


Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:
specific physical locations or regions


Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published.
push notifications


Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.
Twitter lists

By setting a team member’s permissions to ‘Can Edit’ on a report in Hootsuite Analytics, you are granting them:
full editing rights to that report


Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you’ll find in the sidebar (see image below for reference)?
Notifications


After you’ve uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?
Planner


A vanity URL in Hootsuite is best described as:
a customizable, branded URL that also lets you track click-through statistics


A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:
tiles, which are individual displays of a specific metric


A benefit of using the Post Performance area within Hootsuite Analytics is that it shows:
stats for posts published both natively and through Hootsuite


___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.
Search streams


_______ are created within ________, similar to how you create individual files within a broader file folder.
Streams; tabs