- Strategic Management In Cartelized Environment Case Of Hisham Packaging Dubai Mohammed Laeequddin And K Abdul Waheed 1 (173.99 KiB) Viewed 70 times
growth of the business?
Strategic management in cartelized environment: case of Hisham Packaging, Dubai Mohammed Laeequddin and K. Abdul Waheed Mohammed Laeequddin is based at Nest Skills Profiling Pvt Ltd, Hyderabad, India K. Abdul Waheed is based at the Department of Marketing, Institute of Management Technology, Dubai, United Arab Emirates On 1 January 2015, Hamza joined Hisham Packaging, in Dubai, United Arab Emirates (UAE), as the CEO. Hisham Packaging specializes in the production of corrugated boxes of various sizes, in both plain and printed forms. Most of Hamza's previous professional experience was in the automobile industry, where his focus had been on Lean operations rather than marketing. After joining Hisham Packaging, Hamza discovered that in a service industry, such as printing and packaging, the business focus is more customer-orientated than process-orientated. In the packaging industry, each customer has their own customized requirements that are unique to them and can vary vastly with regards to order volume. What was particularly shocking to him while investigating the business was the informal cartel arrangement among major corrugated box suppliers in the country and the fact that, without the consent of the cartel members, he was unable to make any major decisions, such as expanding the business or accepting or dropping a customer. Hamza discussed the scenario with his sales manager Ahmad to see what strategy to adopt for the growth of the company. He was trying to figure out what direction the company should head in next. Like any other new CEO, Hamza also had his own plans for increasing the market share and making the operations Leaner, but he quickly found that it would be difficult for him to have any major impact on the existing business due to the existing constraints, and he needed a different strategic move to grow the company. Hisham Packaging, Dubai