If a brand has a words or celebrities connected to it that activate our memory like a spider web it can lead to positive

[answerhappygod]

If a brand has a words or celebrities connected to it that
activate our memory like a spider web it can lead to positive or
negative feelings about a brand. The example we used in class was
perfume which can be associated to a scent, a celebrity or a brand
this is referred to as a (n) ________________.
Group of answer choices:
Encoding
Chunking
Retrieval method
Associative network
Children are constantly looking to their parents for information
including skills, knowledge and attitudes in the marketplace. They
acquire these skills by directly and indirectly observing their
actions. This is known as ____________________.
Group of answer choices:
Social default
Modeling behavior
Consumer socialization
Authoritarian