In marketing public relations (MPR), the firm may have difficulty assessing MPR's contribution to the bottom line becaus

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In marketing public relations (MPR), the firm may have difficulty assessing MPR's contribution to the bottom line becaus

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In Marketing Public Relations Mpr The Firm May Have Difficulty Assessing Mpr S Contribution To The Bottom Line Becaus 1
In Marketing Public Relations Mpr The Firm May Have Difficulty Assessing Mpr S Contribution To The Bottom Line Becaus 1 (17.07 KiB) Viewed 53 times
In marketing public relations (MPR), the firm may have difficulty assessing MPR's contribution to the bottom line because MPR is used with other promotional tools. The easiest guage of its effectiveness is the number of exposures carried by the media. A better measure of marketing public relations effectiveness is the O a effect it has on its market capitalization Ob. change in product awareness, comprehension, or attitude L O changes observed in media behavior O d. number of promotional tools required
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