Select a service company that is current. Using the five (5)
Service Quality Dimensions of reliability, responsiveness,
assurance, empathy, and tangibles
•Reliability: ability to perform the promised service dependably
and accurately.
•Responsiveness: willingness to help customers and provide
prompt service.
•Assurance: employees’ knowledge and courtesy and their ability
to inspire trust and confidence.
•Empathy: caring, individualized attention given to
customers.
•Tangibles: appearance of physical facilities, equipment,
personnel, and communication materials.
describe how this company provides or does not provide service
quality in each of the five (5) dimensions. Offer one
suggestion for each of the five dimensions regarding how the
company might improve its service offering in that area.
Select a service company that is current. Using the five (5) Service Quality Dimensions of reliability, responsiveness,
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