In this assignment, you will assume the role of a management
consultant, who has the role of conducting a strategic analysis of
a company located in Pakistan and providing the company with
recommendations to expand operations internationally. You are
required to conduct a strategic analysis of the business or
organization and the country. This should include application of
various strategic frameworks and use relevant data/ information to
analyze and draw relevant conclusions. Your assignment should
include an analysis the company, its products, target market, its
pricing and also the analysis of the host country (country where
you want to take the business internationally). Group photo is
compulsory at the company’s head office/office premises and it
should be included in the report. Recommended issues to discuss in
the major assignment. These are recommended issues only. You may
combine some of these issues, leave some out if they are not
relevant, or add other issues if appropriate. 1. Executive summary
(cover page, summarizing the main points of your strategic
analysis, as below). 2. A brief description of the organization’s
current business and operations (product-markets served, location,
current strategy, etc.) 3. An external analysis (at the
industry/macro-environment levels) to identify the potential
opportunities and threats internationally. 4. Country Diamond
Analysis (for the host country) along with currency analysis. 5. An
internal analysis to identify the strengths and weaknesses and what
are the distinctive competencies. 6. Based on the above, what are
the major strategic issues and challenges that the organization
should address while expanding international to your selected
country. Suggest recommendation for new strategic direction and how
it should be implemented.
any company located in pakistan local company
In this assignment, you will assume the role of a management consultant, who has the role of conducting a strategic anal
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