Leah Wells A Yoga Instructor Started A Company That Sells Athletic Yoga Clothing You Are Leah S Marketing Manager D 1 (33.65 KiB) Viewed 47 times
Leah Wells A Yoga Instructor Started A Company That Sells Athletic Yoga Clothing You Are Leah S Marketing Manager D 2 (21.67 KiB) Viewed 47 times
Leah Wells, a yoga instructor, started a company that sells athletic yoga clothing. You are Leah's marketing manager. (Do not round intermediate calculations and round your final answers to 2 decimal places.) a. After assessing the competitors, you determine that Leah needs to price her products with a markup percentage of 60%. The cost of her tank tops is $48 and her pullovers is $58. Determine the selling price for each of Leah's clothing items. Selling price Tank tops Pullovers b. Leah is ready to launch her yoga pants. You have determined that she should set her price 30% below her competitor's price of $128. Leah's cost to produce yoga pants is $54 per unit. Determine the markup percentage on Leah's yoga pants. Markup percentage Yoga pants
c. Calculate the gross profit margin for tank tops, pullovers, and yoga pants. Gross Profit Margin Tank tops % Pullovers % Yoga Pants % d. After a year, you determine that Leah should set a standard target margin percentage of 45% on all products. Determine the new prices for tank tops, pullovers, and yoga pants. Selling price Tank tops Pullovers Yoga pants
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