Question 2 1 pts What successful strategies should be used to market the iPhone at this stage of its PLC? Diversify bran
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Question 2 1 pts What successful strategies should be used to market the iPhone at this stage of its PLC? Diversify bran
Question 2 1 pts What successful strategies should be used to market the iPhone at this stage of its PLC? Diversify brand and models. Match the price of competitors; price continues to fall. Build more intensive efforts to retain distributors and shelf space. Promote heavily to retain dealers and customers. Offer a basic product; limited number of models. Distribution usually limited, depending on product. Prices are usually high to recover high marketing, production, and development costs. Use promotion strategies that focus on developing product awareness and informing consumers about the product's potential benefits. Diversify brand and models. Match the price of competitors; price continues to fall. Build more intensive efforts to retain distributors and shelf space. Eliminate all advertising and promotion. O Phase out weak items. Prices are usually high to recover high marketing, production, and development costs. Eliminate all advertising and promotion. Phase out unprofitable outlets.