Recently, Dunkin' Donuts surprised consumers by droppeing 'Donuts' from its name, becoming simply Dunkin' to put more em

[answerhappygod]

Recently Dunkin Donuts Surprised Consumers By Droppeing Donuts From Its Name Becoming Simply Dunkin To Put More Em 1 (27.02 KiB) Viewed 52 times

Recently, Dunkin' Donuts surprised consumers by droppeing 'Donuts' from its name, becoming simply Dunkin' to put more emphasis on growing their coffee products over their signature donuts. Dunkin' wanted to its brands in the minds of consumers. differentiate reposition segment promote explain