To help consumers evaluate its airline service before purchase, Korean Airlines has used personable animal characters in

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To Help Consumers Evaluate Its Airline Service Before Purchase Korean Airlines Has Used Personable Animal Characters In 1 (28.34 KiB) Viewed 50 times

To help consumers evaluate its airline service before purchase, Korean Airlines has used personable animal characters in its social media communication and advertising to explain the benefits of flying with its airline, such as comfortable seating and friendly service to address the inflexibility of the service. inseparability of the service. interdependence of the service. incongruity of the service. O intangibility of the service.