Module 1 Review Questions Chapter 1 1. Discuss the four phases of international marketing development 2. Discuss the con
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Module 1 Review Questions Chapter 1 1. Discuss the four phases of international marketing development 2. Discuss the con
Questions Chapter 1 1. Discuss the four phases of international marketing development 2. Discuss the conditions that have led to the development of global markets. 3. Discuss the factors necessary to achieve global awareness Chapter 2 1. What is the role of profit in international trade? Does profit replace or complement the regulatory function of pricing? Discuss. 2. Does widespread unemployment change the economic logic of protectionism? 3. Review the economic effects of major trade imbalances such as those caused by petroleum imports Chapter 3 1. Why study geography in international marketing? 2. Some say the global environment is a global issue rather than a national one. What does this mean? 3. Why is there a love-hate relationship between Mexico and the United States? 4. Discuss the bases of world trade. Give examples illustrating the different bases.
Module 1 Review