Analyse the marketing environment of the selected organisation along with a detailed competitor analysis. (30) 1.2 Dis

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Analyse the marketing environment of the selected organisation
along with a
detailed competitor analysis.
(30)
1.2 Discuss how you would segment the market for your selected
organisation. Discuss
your targeting strategy and the position that you would like your
organisation to
occupy in the minds of your customers.
(35)
1.3 What will be your different marketing mix strategies (product,
pricing, promotion, and
placement) to support your positioning strategy decided in question
number 1.2
above.
(35)