4-Pharmaco, a drug company, introduced a new cintment called heat to the market a year ago. It is formulated to alleviat

[answerhappygod]

4-Pharmaco, a drug company, introduced a new cintment called
heat to the market a year ago. It is formulated to alleviate
arthrios pain. Its target market is men and women over 50 with
age-related aches and pains. This is a huge population but heat is
not selling well. What strategy might pharmaco follow to increase
its sales?
A) Product development
b) forward integration
c) backward integration
d) horizontal integration
e) market penetration
f) market development
g) unrelated diversification
h) divesture
i) innovation