PLEASE FOLLOW THE DIRECTIONS BELOW AND PLEASE
BE "EXTREMELY THOROUGH"!!!!
Task in writing a Global Summary (VERY DETAILED) is to find
examples in news/media articles of how the
concepts fit into marketing. For each
global summary, look for the concepts of interest in substantive
publications (e.g. Bloomberg Business Week, NY Time, WSJ, USA Today
etc.). Please no social media sources (i.e. blogs, posts
etc). Each global summary should relate to the
week's module topics and/or concepts and contain at
least 4 different concepts. More than one concept may be in the
same article.
Topics and/or concepts ideas:
Product Classifications
Product Mix Pricing
Distinctive Characteristics of Services
Adapting the Price
PLEASE PROVIDE REFERENCES
PLEASE FOLLOW THE DIRECTIONS BELOW AND PLEASE BE "EXTREMELY THOROUGH"!!!! Task in writing a Global Summary (VERY DETAILE
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