QUESTION 16
Folkways manufacturers dolls with traditional dress from different
areas of the Middle East. Since the company was founded 5 years
ago, it has sourced the dolls' clothing from a small, family-owned
tailoring company. Recently, the company was acquired by a larger
clothing manufacturer and the prices for their doll clothes have
tripled. What strategy might Folkways consider to avoid these
increased costs? 0.5 marks)
Forward Integration
Backward Integration
Horizontal Integration
Market Penetration
Market Development
Product Development
Unrelated Diversification
Divestiture
Innovation
QUESTION 16 Folkways manufacturers dolls with traditional dress from different areas of the Middle East. Since the compa
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