Southwestern University: (B)* Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close

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Southwestern University B Southwestern University Swu A Large State College In Stephenville Texas Enrolls Close 1 (42.36 KiB) Viewed 17 times

Southwestern University B Southwestern University Swu A Large State College In Stephenville Texas Enrolls Close 2 (25.14 KiB) Viewed 17 times

Southwestern University: (B)* Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close to 20,000 students. The school is a dominant force in the small city, with more students during fall and spring than permanent residents. Always a football powerhouse, SWU is usually in the top 20 in college football rankings. Since the legendary Phil Flamm was hired as its head coach in 2009 (in hopes of reaching the elusive number I ranking), attendance at the five Saturday home games each year increased. Prior to Flamm's arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by 10,000 just with the announcement of the new coach's arrival. Stephenville and SWU were ready to move to the big time! Southwestern University Football Game Attendance, 2010-2015 2011 2010 2012 GAME ATTENDEES OPPONENT OPPONENT ATTENDEES 36,100 Miami OPPONENT USC 1 34,200 ATTENDEES 35.900 46,500 Rice 39,800 Texas 40,200 Nebraska Texas Tech 38.200 Duke 39,100 Ohio State 43,100 Alaska Nevada 27,900 Arizona 26,900 35,100 Arkansas TCU 25,300 36,200 Bose State 39,200 Baylor 2013 ATTENDEES OPPONENT ATTENDEES OPPONENT ATTENDEES OPPONENT 41,900 Arkansas 42,500 Indiana 46,900 LSU 46,100 Missouri 48.200 North Texas 50,100 Texas 43,900 Florida 44,200 Texas A&M 45,900 South Florida 30,100 Central 33,900 Southern 36,300 Montana Florida 40,500 LSU 47,800 Oklahoma 49,900 Arizona State Homecoming games During the fourth week of each season, Stephenville hosted a hugely popular southwestern crafts fes- tival. This event brought tens of thousands of tourists to the town, especially on weekends, and had an obvious negative impact on game attendance. 2 m & m 3 4 CASE STUDIES 5 GAME 1 2² 3 4 5 2014 2015
INTRODUCTION TO OPERATIONS MANAGEMENT Discussion Questions 154 PART 1 The immediate issue facing SWU, however, was not NCAA ranking. It was capacity. The existing SWU stadium, built in 1953, has seating for $4,000 fans. The following table indicates attendance at each game for the past 6 years One of Flamm's demands upon joining SWU had been a sta- dium expansion, of possibly even a new stadium. With attendance increasing, SWU administrators began to face the issue head-on. Flamm had wanted Vormitories solely for his athletes in the sta dium as an additional feature of any expansion SWU's president, Dr. Joel Wisner, decided it was time for his vice president of development to forecast when the existing stadium would "max out." The expansion was, in his mind, a given. But Wisner needed to know how long he could wait. He also sought a revenue projection, assuming an average ticket price of $50 in 2016 and a 5% increase cach year in future prices. 1. Develop a forecasting model, justifying its selection over other techniques, and project attendance through 2017 2. What revenues are to be expected in 2016 and 20177 3. Discuss the school's options. "This integrated case study runs throughout the text. Other ses fac ing Southwestern's football stadnam include (A) managing the stadion project (Chapter 31 (C) quality of facilities (Chapter 6), (D) break-even analysis of food services (Supplement 7 Web site). (E) locating the new stadium (Chapter 8 Web site) (F) inventory planning of football programs (Chapter 12 Web site), and (G) scheduling of compus security ufficers/staff for game days (Chapter 13 Webste