The Company The baking company is located in a small town in New York State. The bakery is run by two brothers. The comp

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The Company The Baking Company Is Located In A Small Town In New York State The Bakery Is Run By Two Brothers The Comp 1 (54.89 KiB) Viewed 13 times

The Company The baking company is located in a small town in New York State. The bakery is run by two brothers. The company employs As the cookies emerge from the ovens, they are d cooling racks 20 feet high and 3 feet wide. As the cookies come of the cooling racks, workers place the cookies to be man arving any braken or deformed cookies in the process. T boxes are then wrapped, sealed, and labeled automatical fewer than 200 people, mainly blue-collar workers, and the atmo sphere informa The Product Inventory Mest cookies are loaded immediately unto trucks and shipped to distributors Asmal percentage are stored temporarily in the com The company's only product is soft cookies, of which makes over 50 artes Larger companies, such as Nabisco Sunshine, and Keeble have traditionally produced biscuit cookies, in which washe, tut they must be shipped shortly because of most of the water has been baked out, resulting in cp cookies ned the Me Other inventory includes individual cookie The cookies have no additives or preservatives. The high quality bos shipping bos, labels, and cellophanewin FDA of the cookies has enabled the company to develop a strong maLabels are ordered hequently in small batches, because P are subject to change, and the company does want to get stuck with labels et can't use. The bulk sies a ketch for its product be requirements a The Customers The cookies are sold in convenience stores and speaks sed toughout New York Connecticut, and New Jersey The company makes cookies as "good food-no additves or preservative and this appears to a health conscious segment of the many customers and over 45 years of age, and prefer a cookie that is so and not too sweet. Parents with young children ato buy the co Cookies are saked sequence that minmines de for For instance,ght-catered cookes leche c baked before fark-colored cookies jeg fudge and coses are used before oatmeal an cookies. This per the company to avoid having to clean the processing equipment every time a different type of cookies produ The Production Process Quality The bakery prides eff on the quality of cookies. Cooties ar The company has two continuous band ovens that uses to be the cookies. The production process is called a batch processing system begins as soon as management gets anders from distrandomly by a quality control impector as they come of the line to assure that the taste and considency are utors. These orders are used to schedule production. At the start of each shift at of the cookies to be made that day delivered to the person in charge of That person checks a master st ter which indicates the i ingredients needed for each type of cookie, factory, and that they have been baked to the proper degree se workers on the line are responsible for removing defective cookies when they spot them. The company has a stated and enters that information into the computer. The computer the determines the amount of each ingredient needed, according to the quantity of cookies ordered, and relays that information to storage silos located outside the plant where the main a anged X-ray machine on the line that can detect small bits of ne fings that may have goes into cookies during the production process. The use of automatic equipment for sporting w materials and ming better has made tomat and cake four are stored. The ingredients and process Scrap ents out s automatically set to plant maing machines where the t faggs, water and f the batter is poured 99 The bakery is nun very efficiety and has malas of sold for dog food Broken cookies are used in the oatmeal cook For if a batch is med improper for d cut into indivual cookies. cookies are then dropped ante a conveyor belt and transported through one of the ovens Filed cookies, such an app, ds, and raspberry, rere an additional step foring and folding These practices reduce the cost of ingredients and save on The a heat The noted cookies are cut on a diagonal rather than round. The diagonal-out cookies require less space than straight out cookies, and the result is a higher level of productivity in add for the company recently increased the length of each oven by 25 feet, which to increased the rate of production The heat that escapes from the two ovens is captured and used to be the water that supplies the heat to the building Ase the use of automation in the mixing process has resulted in a reduction in waste compared with the manual methods used previously New Products Questions ideas for new products come from customers, employees and observations of competitors products. New ideas are fest exam ined to determine whether the cookies can be made with existing equipment is a sample run is made to determine the cost and time requirements. If the results are satisfactory making tests 1. Briefly describe the cookie production process 2. What are the ways that the company has inced produc styy did increasing the length of the vers resina ther output rate? 1 Do you think that the company is making the right dec are conducted to if is a the on Potential Improvements in a sbution such as tha? What obligation does it have t community is the size of the town a factor? Would it make the company was located in a large cit size of the company a factor? What we much large There are a number of areas of potential improve the bakery One possibility would be toate packing the conce et boes. Although labor costs are not high, automating the process might save some money and increase efficiency. So fa the owners have resisted making this change because they feel an obligation to the community to employ the 30 women who now do the boxing manually Another possible improvement w would be & 4 What factors cause the company to carry minimal amounts of certain inventories? What benefits from this policy? 5 As a comume what things do you come in judging the quality of cookies you buy in a supermark suppers who are located coser to the pla reduce delivery lead times and transportation costs, but the own es are not convinced that local suppliers could prove the same good quality Other sports have been proposed in years, but the owners rejected them because they are that the quality of the product h What advantages and what imitations stem from t using preservatives in 7. Briefly describe the company's strateg